The ultimate list of Proudly South African clothing brands for kids

Sep 13, 2019

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One of the most asked question we get is; “Where did you buy your girls those outfits?” Whether at church in their Sunday bests, or comfy casual exploring over weekends… We always get stopped and asked about what they’re wearing. The answer stays the same; proudly South African of course. We made a choice to support local first and that’s why 80% of what the girls wear is manufactured in South Africa. The other 20% goes for items we can’t…

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Fashion for littles What We Wear

Pretty Party dresses for girls by KEEDO

Aug 23, 2019

No surprise., we are KEEDO fans. We’ve been for years and every season we are excited to see what they have in store. This year, they’ve outdone themselves, keeping up with the latest trends, giving their little customers (and their parents) garments to swoon over… Pretty party dresses for girls! Bows and buttons, tulle and lace, touches of sparkle. Everything needed to make any little girl feel like a fairytale princess! Most Party dresses for girls can be expensive, uncomfortable…

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Eco-Friendly finds Fashion for littles What We Wear

Petit Fox: Sustainable fashion for kids in South Africa

Aug 16, 2019

Finally South Africa has caught on to the latest trend… Sustainable fashion for kids! This isn’t just a cool, new fab supported by celebs like Stella McCartney, Sarah Jessica Parker and Emma Watson, but actually important for the future of our planet. The fast fashion phenomena is leading to millions of tons of clothing ending up in landfills, all over the world, year after year. We only realised the impact and the terrible culture of consumerism we have been “buying”…

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Proudly South African What We Wear

The Best Proudly South African Mommy and Me Fashion brands

Aug 9, 2019

Are you into the matchy-matchy “Mama and mini” trend? I never thought I would be but seeing how excited our girls get when we all dress alike has me convinced… Why not have some fun while the kids still think “we’re cool”? And with so many local labels getting onboard I thought I’d share our BEST proudly South African Mommy and Me Fashion brands. TOP South African Mommy and Me Fashion Matching Me “Matching Me Clothing is about something different…

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Fashion for littles What We Wear

Rookie USA: The coolest Athleisure wear for kids NOW in South Africa!

Aug 7, 2019

“Since I don’t look like every other girl, it takes a while to be okay with that. To be different. But different is good.” – Serena Williams I’ll never forget reading this quote and instantly thinking of our Eliana… Not all girls dream about being princesses. For some, like our Eli, winning gold at the Olympic games seems far more appealing. Eliana is our rough and tumble girl, our athlete, gymnast and netbal player. She is happiest outside, being active,…

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Proudly South African What We Wear

Add a touch of sparkle with Proudly South African kids brand ForevaV

May 31, 2019

Can one ever have enough cute baby outfits? The answer is NO! Dressing our babes in the cutest gear is a mama’s privilege and one proudly South African kids brand you need to know is ForevaV. Suzie de Carvalho is the incredibly talented girlmom behind this luxe fashion brand. Why ForevaV? Named after her daughter, Eva Valentina. Suzie wanted to create a South African based label stocking shoes, knitwear, apparel and accessories designed in South Africa by Suzie herself. Made…

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Fashion for mammas What We Wear

MISS TEES: Slogan T-shirts for Moms

May 22, 2019

Today we take a moment to celebrate the women behind Miss Tees – slogan T-shirts for Moms. Miss tees is a brand new, local T-shirt company that launched earlier this year. But these aren’t just any old tees… Made from the softest, quality cotton, printed and embroidered with mama’s words full of affection and tenderness, intended to inspire, motivate and celebrate moms. Mums really are the greatest They are the power and the pillar of every family. One minute running…

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Fashion for littles What We Wear

Sustainable fashion for kids: Everli Baby Winter ’19

May 11, 2019

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Beautiful, sustainable kids fashion for any special occasion. Unique designs that are stunning but also comfortable. Handmade with natural fabrics and a touch of lace. More than a clothing label. Everli Baby wants every outfit to be an experience and we’ve been fans from day one! Time for the launch of Everli WINTER ’19 I don’t know how these ladies do it, but each collection is prettier than the previous and Winter ’19 is no different! Flowing lace dresses for…

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Fashion for mammas What We Wear

BENA: Lux South African loungewear for woman

May 9, 2019

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I have been obsessed with finding proudly South African loungewear for woman… Pyjama sets, robes and night slips that aren’t just comfy to wear but that’s also beautiful and stylish. As a work-from-home-mom I spend a lot of time going nowhere… Working in between nap times, meal prep, cleaning and play. It’s easy to forget about myself. I especially remember the early, newborn days of motherhood. Days when getting dressed was an achievement in itself. I cried a lot, laughed…

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Fashion for littles What We Wear

Barbie turns 60 | Celebrate with Ackermans

Mar 19, 2019

“My whole philosophy of Barbie was that through the doll, the little girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices.” – Ruth Handler. A vision set 60 years ago that still rings true but one that Barbie has managed to BETTER over the years. As we celebrate our girl’s big birthday, we should take a minute to look back at the past 60 years… It’s no secret, we are MASSIVE…

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