* This post is sponsored by Superbalist.

It’s no secret… We love a good Superbalist browse and this month I’m eyeing GStar. A brand that’s been all about Denim since 1989. “Hardcore Denim” to be more specific – A philosophy that pushes GStar to invent, explore and take their craftsmanship to another level.

Down to the smallest detail and with a strong belief that there is no limit to what denim can do. With innovation, sustainability and creativity at our core, we aim to bring pioneering styles and challenge industry standards, while constantly trying to improve our impact on people and planet.

GStar RAW

It’s GStar’s sustainability efforts that caught my attention and with an “It’s a start” rating from Good On You, I wanted to find out more.

Favourite GStar Items endorsed by the Better Cotton Initiative

Better Cotton is the world’s leading sustainability initiative for cotton. Their mission is to help cotton communities survive and thrive while protecting and restoring the environment.

1. Stray ultra-high straight jeans are sure to be a wardrobe staple this season.
2. His & Hers Postino quilted overshirt winter grey jacket.
3. Try the trendiest jean style of the season with the Midge bootcut jeans in pitch black.
4. I love the white Boxy long sleeve shirt.
5. Make a statement in the Relaxed long sleeve jumpsuit in ballpen blue.
6. Every closet needs a classic denim button-up shirt like the faded Worker slim shirt – it’s just so versatile.

FAvourite GStar Items Made with more responsible materials and processes

GStar is working towards designing and manufacturing in “closed loops“. An approach inspired by nature.

In nature, there is no concept of waste; all materials are reutilized in cycles. Closed loop- or circular design strives to mimic these natural principles. By this, we mean using only sustainable materials, clean chemistry and ensuring that garments are designed for reuse.

Warm up for winter with these:

1. The unisex Field liner jacket in dark taupe and fungi.
2. Another winter wardrobe MUST – The Wool long coat in turf. You’re sure to enjoy this classic for many years to come.
3. With 7 colours to choose from, you’re sure to find a Premium core hooded zip sweater for a comfy look.
4. The Premium Core sweater is another basic available in a variety of colours.
5. A Meefic squared quilted hooded jacket available in vineyard wine, black and MANY more colours.

Favourite GStar Items made using Organic Cotton

Certified in accordance with the Organic Content Standard (OCS). Growing organic cotton helps to improve soil quality, prevents water contamination, and conserves biodiversity. Organic cotton is made from fibres that are free of toxic pesticides and chemical fertilizers.

1. Investing in a simply, white tee for him or her, is always a good idea.
2. The rib long sleeve mock slim in the colour of the season!
3. GStar has a great selection of knitwear for men – classic, stylish and warm.
4. I’ve never been able to resist a pretty striped tee for myself or Mr. Perfect either.
5. Find quality tees, in every style and colour HERE.

I’m excited to see GStar take more steps towards a better future for all and applaud them for everything they’re already doing, while staying one of the coolest denim brands too!

For more on “What we wear”, CLICK HERE.