Currently we are in the process of yet another bedroom make-over and this time it's Eliana's turn... For years our girls shared a room but as they grow older, they need a space to call their own. So, Eliana moved into what used to be the playroom and we are working...
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Currently we are in the process of yet another bedroom make-over and this time it's Eliana's turn... For years our girls shared a room but as they grow older, they need a space to call their own. So, Eliana moved into what used to be the playroom and we are working...
Why Pure Beginnings Organic Skincare is best for your baby!
Since falling pregnant with our firstborn in 2011, Pure Beginnings has been the number 1 skincare brand used for our babies. Four kids later and we still haven’t found a better option, hence this blogpost… We want all parents to know how easy it is to choose organic and why organic skincare can be a good option for your baby too.
Why go organic?
Organic skincare avoids synthetic chemicals, artificial fragrances, and harsh preservatives that might irritate sensitive skin and that are linked to other more serious health concerns.
Aren’t all things “natural”, also organic?
A lot of skincare brands use misleading marketing tactics to make their products appear organic or at least a “cleaner” option.
- Using vague descriptions that aren’t backed by any form of verification such as; “sustainable”, “pure”, “natural”, “clean”, “chemical-free” – a phrase completely misleading in itself seeing as all things consists of chemicals.
- Branding in earth tones showcasing plants and nature to imply eco-friendly values.
- Highlighting one natural ingredient or the tiny amount used in a product, while ignoring the rest of the formula which may contain harmful and unsustainable components.
- Using alternative names for controversial ingredients and claiming to be “paraben-free” or “sulfate-free” while still using other irritants and harmful alternatives.
The list goes on and on…
So, how do I ensure a product is truly organic?
Look for these key indicators:
1. Certified Organic Labels
Check for certifications from reputable organisations, such as:
âą ECOCERT (Europe)
âą USDA Organic (United States)
âą Soil Association (UK)
âą BDIH (Germany)
âą Australian Certified Organic (ACO)
âą SAOSO (South African Organic Sector Organisation) â when buying locally in South Africa
2. The Ingredients List
âą Look for plant-based ingredients like aloe vera, shea butter, coconut oil, and calendula.
âą Avoid synthetic chemicals such as parabens, sulfates (SLS/SLES), artificial fragrances, and petroleum-based ingredients.
âą Check for percentage claims â Some brands may say âmade with organic ingredientsâ but only contain a small percentage of organic content.
3. Third-Party Verification
If a product claims to be organic but has no certification, research the brandâs website or contact customer support to ask for ingredient sourcing details and third-party testing.
4. Packaging Claims & Marketing Terms
âą âNaturalâ and âgreenâ do not mean organic. These terms are often used for marketing.
âą â100% organicâ means all ingredients are certified organic, while âmade with organic ingredientsâ usually means only a portion of the formula is organic.
Why Pure Beginnings Organic Skincare?
As South Africaâs first ECOCERT-certified organic baby range, Pure Beginnings offers skincare products for all our baby (and family’s) needs. Body wash & shampoo, bum cream, biodegradable baby wipes, toothpaste, baby massage oils and more.
Their products are free from harmful substances and synthetic fragrances, making it a safe choice for delicate skin.
Additionally, Pure Beginnings is accredited by the Vegan Society and Beauty Without Cruelty. This ensures that their products do not contain any animal-derived ingredients and is not tested on animals.
More reasons why we choose Pure Beginnings Organic Skincare
- â It’s a family-owned and -run company.
- â All products are free from the chemicals found in many conventional personal care products and the raw ingredients used are free from any residual chemicals that may be present as a result of farming practices.
- Products are pH-balanced to match that of the skin, and any ingredients that disrupt the skinâs pH are excluded. Only ultra-mild surfactants which do not strip the skin of its natural oils, or cause skin irritation are used.
- Natural vegetable oils are used as the base, thereby avoiding petrochemicals completely.
- Essential oils are used for their therapeutic properties, and to add natural fragrances. All non-certified synthetic fragrances and colourants are avoided.
- â As an African company, Pure Beginnings appreciates that many of our indigenous plants have had to adapt to the harshest conditions to survive, and because of these adaptations, produce some of the most powerful ingredients. They specialise in combining unique African ingredients with traditional botanicals to produce products with exceptional efficacy.
- Biodiversity preservation is also extremely important to the pure Beginnings team. Therefore all ingredients are ethically sourced from rural communities in Southern Africa.
- The bum cream is cloth diaper friendly.
- â The range is made locally and easily accessible from various retailers such as Dis-Chem, Baby City, Takealot, Woolworths, Clicks, Faithful to Nature and most other health stores.
- The brand is always evolving to include products of the highest standards such as the new Sensitive Baby range – set to launch soon (WATCH THIS SPACE).
Time to try Pure Beginnings for YOURSELF!
We are excited to be giving away a lovely hamper which includes goodies for mom and baby to try.
This hamper includes:
- The new Sensitive Baby cream wash
- The new sensitive baby body cream
- The bum cream (our personal fav) in a 50ml and a 125ml size
- A pack of biodegradable wet wipes
- “I AM CLEAN” body wash
- “I AM GENTLE” body lotion
- An activated charcoal toothpaste
PLUS a R1000 voucher from your favourite Pure Beginnings stockist to help you stock up after you’ve run out.
GIVEAWAY CLOSED – Congratulations Tayyabah Shaik Mungalee
How to enter:
- Leave a comment HERE telling me where you like to buy your Pure Beginnings products. (Choose between either Dis-Chem, Baby City, Takealot, Woolworths, Clicks or Faithful to Nature.)
Thatâs it! Easy!
*OPTIONAL EXTRA: Please follow Pure Beginnings on Instagram or Facebook.
* âOrganicâ doesnât automatically mean âbetterââitâs always important to a patch-test when trying new products. Some natural ingredients can still cause allergic reactions.
COMPETITION RULES:
- Only entries via comments left below will be considered.
- The competition is only open to South African residents residing in South Africa.
- Winners must be 18+ years old.
- This competition closes on the 30th of April 2025.
- The winner will be picked at random and announced after the 4th of May 2025 via social media and on this blog post.
- This prize is not exchangeable or refundable.
- Please enter valid email and contact info. If we can not get hold of you within 48 hours a new winner will be picked.
- The greatest care will be taken when mailing your prize but neither Just a Mamma nor Pure Beginnings or any of the retailers mentioned above accept any responsibility for lost, stolen or damaged goods.
Good luck & please be sure to share this post with a pregnant or newborn mama.
For more tips and help regarding eco-friendly living, CLICK HERE.
PHOTO CREDIT | Photos by Celeste van der Berg Photography
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Clicks is always my go-to!
Who can ever say no to a little Dis-chem haul when you run out of supplies. All time, Everything, Favorite!!
dis-chem
Dischem kenilworth
Clicks or Dis-cem is my go to.
I usually add it to my clicks haul or grab it when it run into dischem. Been using pure beginning since our second born in 2011, our little red head with the sensitive skin. Will be using when no 4 joins us later this yearâ€ïž
Dischem
Take a Lot specially for all their specials on baby goods makes you wanna spend spend spend đ
Dis-Chem, my all time favorite!
We just love Baby City where you always find the best Pure products. Thank you
Definitely Dis-Chem as their shelves are always well-stocked on the wipes, I absolutely refuse to use any other wipe or bum cream. 3 months in and weâve never had a rash or issue. Love Pure Beginnings soooooo much!
Usually only see them in Woolies.
First time expecting mom here! Thank you for sharing this so thoroughly, it is so overwhelming to research everything because you want the best for your baby, but having to jump through hoops to get to the info.
I love getting mine from #Woolworths! Along with my usual grocery shop.
I love shopping at Faithful to Nature
I like to buy at Dischem.
Definitely from Baby City…plus we love their regular sales on our favourite Pure Beginnings products.
Faithful to Nature is my go to! I live in the sticks and online shopping on a easy to use website makes stocking up so much easier.
Dis chem for the win!! đ„
I get my pure beginnings products from Dischem.
My baby is 8 weeks and we are using all the products in that range.
I absolutely love the scent!
It’s definitely Dischem for me!
i love to buy all my baby things at Dis Chem.
Clicks for me as its right down the road from me so very convenient đ
I buy pure beginnings from Dischem and Woolies . the best gentle and natural products with a heavenly smell. I used their products on my first child and now with my second child too!
I like to shop for my baby products at Dis-Chem – if it’s not in store, I’ll defs find and order it online đ
đ€đœ
I like to buy my Pure Beginnings products at my local Dischem and baby city.
Absolutely love their organic products on my toddler and soon on my newborn.
Woolies makes it so easy to grab my Pure Beginnings products while shopping. Pure Beginnings is perfect for my girlsâ sensitive skin, and I love knowing I can trust them.
Pure Beginnings definitely gives a new mom as myself peace of mind knowing its a natural product and safe for my baby’s skin.
Clicks and Woolies is definitely my go to when I need to stock up.
Would definitely ge them at woolworths!!
I like to buy at Dischem or Clicks.
Faithful to Nature maak lewe op die platteland gerieflik!
I love doing shopping online at Takealot, so would definitely be getting my Pure Beginnings range from there!
I was first introduced to Pure Beginnings this year when I had a premature baby. It is the best ever the wetwipe texture alone is phenomenal. I stock my Pure Beginnings from Baby City and they currently have 30% off on Pure Beginnings
I absolutely love all the Pure Beginnings products! Takealot and Faithful to Nature are my go to – living on a farm, online shopping is a dream!
Clicks in-store, and Takealot online, especially with their quick delivery delivery service recently!
we have a clicks now in town so it will be my go to or takealot . as mens in die gat kant van die wereld bly dan online mens maar .
Dischem is my go to for buying Pure beginnings products.
Dischem
It will always be clicks! Their 3 for 2 specials are always a winner!!
takelot and dischemđžđž
Dischem. As I have recently had my first baby, what I put on their skin is so important.
I have used pure beginnings with my first 2 babies and loved the smell and gentleness of the products! Planning to do so with baby 3 as well. Iâd love to stock up at WOOLIES đ€
I love Dischem and Clicks đđ
From woolies
I am a mama to be, with first baby arriving in spring of 2025. đHowever I am very excited about choosing Pure Beginnings for our Baba, have read so many great things aboit this brand, our go to place to purchase this would definitely be Dischem.
Pure Beginnings are on our monthly shopping list at Dis-chem we always make sure to be stocked up in all our favorite products. Our eldest will be 5 in November and it is still our favorite from the start.
Dischem and Woolies is my go to and super convenient.
So excited to try the new Sensitive range on my eczema prone baby đ€đ©”
Baby City
I am always on the lookout for the Pure Beginnings insect repellent so whenever I see it at Woolworths or Dischem I stock up! I miss the mommy/baby expo where I would buy like 6 at a time and always loved to gift it to new moms!
Ahh soo lucky om ân Babycity naby te hĂȘ! Verseker ons go-to, en onlangs in ân semi-total healthnut verander – let me wiiinnnn! Ek sal die LOVE đ€©đ
Ahh soo lucky om ân Babycity naby te hĂȘ! Verseker ons go-to, en onlangs in ân semi-total healthnut verander – let me wiiinnnn! Ek sal die LOVE đ€©đ
Love buying pure beginnings from Dis-chem! â„ïž
Love buying pure beginnings from Dis-chem! â„ïž
I usually grab it from DisChem or Faithful to nature.
Love this range
I live at Baby City! Itâs been my favourite place on earth since having my baby. Decided to try the Pure Beginnings teething gel, and I love it! Or my baby does! Excited to try more products!
Definitely Dis-Chem. I found that they usually have a greater variety than some other stores. Our baby is due 28 June – would LOVE to start tis journey off with Pure beginnings
Dis-Chem – everything we need in one place
I get all my pure beginnings products from dischem. I love it for both myself and my baby.
Dischem!
Dischem⊠omdat dit naby en gerieflik is om daar te stop