Fashion for littles What We Wear

#shoplocal : Our Fashion favourites for A/W 2018

Jun 5, 2018
KIds winter Fashion Just a Mamma cover

Supporting local and buying proudly South African is a choice we made a few years ago, around the time our eldest Eliana was born. Little by little we made changes, buying more consciously and building a home (and especially a closet) filled with items made by our fellow countrymen.

Step one was shopping small, have a look at “The Ultimate list of proudly South African Clothing Brands for Kids” in a post from a few weeks ago.

Step two has been checking labels. It takes extra time, reading where items are made but soon this mindful habit becomes a natural part of shopping. To help get you started I visited a few popular stores and below I share our top picks. Every piece affordable, easy to wash and wear and most importantly made in South Africa.

Top tip: I never use to be a big supporter of character wear until I attended Barbie’s birthday earlier this year. I was surprised to learn that not only are most of the garments locally made but the designs are also specifically created by and chosen for the South African consumer. These companies provide countless job opportunities for many South African so, never again will I argue when any of the girls choose the latest character from their favourite movie, series or story. Life’s too short, so let them enjoy sporting whoever they fancy on their chest, besides these are perfect for school.
Affordable Kids winter fashion

Shimmer and Shine Girls top at R89.99 (PEP stores)

First stop, Pick n Pay Clothing

Affordable Kids winter fashion

Pick n Pay is our first choice for great winter basics with items available from newborn all the way up to teens. (You may even find something for yourself too.)

Affordable Kids winter fashion Rainbow sibling tees

Sueded print tees R79 each

Affordable Kids winter fashion Rainbow sibling tees

They have a huge selection of long sleeves tees made with the softest fabrics. I couldn’t resist buying all the girls these rainbow tees and the rose gold floral and star prints are cute too. I’m happy to report, we haven’t seen any pealing or fading, even after a few washes.

Affordable Kids winter fashion

Plain Tees at R39, Foil Sueded tee at R79 and character tee at R65.

They also stock the biggest selection of hoodies and other garments all branded with the girl’s favourite “friends”. Eliana chose this Wonder Woman Zip Top and of course Lia wanted the same one as well.

Affordable Kids winter fashion

Wonder woman fleece zip top at R149.

Currently you can only shop in store but visit them on Instagram to see what’s new @picknpayclothing.

Next we visited mrp (Mr. Price)

Affordable Kids winter fashion

Focused on providing the latest trends for kids from ages 1 to 14 years. is an affordable way to indulge in some fashion forward items that wont necessarily still be cool next season. This season they have some of the cutest pyjamas around. I mean who wouldn’t love a swan onesie.

Affordable Kids winter fashion

Candy Floss Swan Onesie at R99.99


Other beautiful finds include:

Minnie Mouse hooded jackets at R99.99

Girl Power long sleeve tees at R39.99

Knitted funnel neck jerseys at R40.00

Affordable Kids winter fashion

Everyone needs a touch of corduroy during winter. And these skinny cut pants are perfect for keeping those legs warm and stylish. With grape and mauve, colour selection is also on trend! Only R59.99

I could only find one #bunnylove top for R60.00. Don’t you just love the frill detail on the shoulder?

Another must-have look for the season is velvet and I was excited to find these pretty blue velvet dresses. They are a set with these very stylish navy and white long sleeve stripe tops. I think the girls look like little ladies straight off the street of Paris.

Affordable Kids winter fashion

Velvet dress and stripe tee set at R99.99

Affordable Kids winter fashion

Amidst all the clothes I also found our BEST pick; winter shoes – made locally! Lia and Ava are sorted thanks to Shooshoos but Eliana’s feet grow by the day and I really struggle to find shoes made in South Africa, especially ones we can afford. These ankle boots are a classic that goes with everything! So far the feedback has been good too with Eli wearing them regularly without any complaints.

Affordable Kids winter fashion kids ankle boots

Kids ankle boots at R169.99

Affordable Kids winter fashion

Visit mrp. online and remember to tag them @mrpfashion on Instagram.

Lastly we had to pop into PEP Stores

Affordable Kids winter fashion

Although everything in store is reasonably priced I found they had the smallest selection of locally made items.

KIds winter Fashion

Yet again the character wear was a safe bet with both girls selecting a Shimmer and Shine hooded top at R89.99. Another fun choice was Princess Sophia and Paw Patrol pyjamas – lets face it, you can’t have enough pj’s come hibernation season…

Affordable Kids winter fashion

Disney Character pyjamas from R99.99

I was most impressed to find these swan jerseys. So far the knit has washed well and the design is just darling with so many moms asking “where we bought these”. They are a definite hit and a steal at only R84.99 each!

Affordable Kids winter fashion

Girls knitwear at R84.99

See what’s available in store at

Top tips: Finding socks and tights made in SA proved to be almost impossible BUT the school range from Woolworths (available in Black and grey) are 100% proudly South African and a winter staple!
Affordable Kids winter fashion

Girls’ Tights at R60.47

So there you have our current top winter picks from mrp, Pick n Pay Clothing and Pep stores. What do you think? Any of these appeal to you? Should we do Ackermans and Woolworths next? Let me know by leaving a comment below.

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  • shop local, #shoplocal : Our Fashion favourites for A/W 2018
    Reply Lauren Jun 5, 2018 at 6:10 pm

    Wow so cool! Never realised they had things produced locally! Please do Ackerman’s and woolies next!

    • shop local, #shoplocal : Our Fashion favourites for A/W 2018
      Reply Mari-Louise Jun 5, 2018 at 9:05 pm

      I’ll definitely try my best Lauren. Thank you for your kind comment.

  • shop local, #shoplocal : Our Fashion favourites for A/W 2018
    Reply Ina Jun 5, 2018 at 8:55 pm

    My local pep never dissapoints!! Ackermans and P&P clothing also a firm favourite!

    • shop local, #shoplocal : Our Fashion favourites for A/W 2018
      Reply Mari-Louise Jun 5, 2018 at 9:06 pm

      Thanks for sharing Ina. I’ll have to go visit Ackermans next…

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