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#lovemoreZA : Raising kids that love

by | Mar 26, 2018 | Fashion for Kids, South African Fashion, What we wear | 43 comments

 I have been part of some wonderful campaigns but never has one been so close to my heart as the #lovemoreZA movement. It all started with a WhatsApp and a play date…

I’ve always admired Michelle, the mama maker and creative force behind Mayalief. We met many years ago at the Flair Baby Market and what started out as a customer relationship soon became a friendship. We share similar values and a passion for our families and mothering. Working together (on whatever) is a bonus! Most of the time ideas spark and happen over a quick play date and endless voice notes.

JustaMamma #LoveMoreZA campaign

Similarly Chantelle from La Fédé was dropped into our lives after a purchase from Rock-a-baby Baby Fair spreading her endless love, blessing me with a friendship hard to describe but one I am forever grateful for.

JustaMamma #LoveMoreZA campaign

Both these woman are my friends, my inspiration, my momspiration and support and it’s through our shared love for local, God, our families and the 7 kids we share collectively as well as the need to be creative that we are bonded for life.

So… when Michelle contacted me about her new toddler range and Chantelle asked for opinions on her upcoming Alphabet Value’s collection I felt compelled to join in and together the #lovemoreZA campaign came to be!

Like most of you reading this, we are mothers to little people growing up in a world that values:

things over people,

hate over love

and hard “truths” over compassion.

Bullying is at an all time high and it’s not something we out grow or leave behind after school. With so much “mom-shaming” and passive aggressive, sarcastic commenting all over social media we have become a society that strives to teach our kids to have thick skins, be witty and clever and look out for number one.

What has happened to placing yourself 2nd? Caring about others 1st? Having faith, empathy and acting in kindness? Is positivity only for the idealistic? Why are most people such “know-it-alls”? Thinking they know someone and have a right to judge them based on the little they see. Why are we so quick to judge? Placing whoever we meet neatly into the stereotyped boxes we have labeled and ready to use.

With depression, divorce, suicide, anxiety, aggression and so many other mental stressors and illnesses on the rise, isn’t it time for change?

ustaMamma #LoveMoreZA campaign


These are the same questions Michelle and Chantelle are asking and it’s through the #lovemoreZA campaign that we are striving to bring awareness.

I have been bullied, excluded, made to feel worthless and alone – At times it was due to my own insecurities but mostly it was due to other’s malicious intent. Acts by true mean girls (woman).

Michelle designed this beautifully, simplistic toddler tee range (available in size 1-5) as a “visual reminder to those wearing it and those seeing it, that peace can be promoted through the mere act of loving each other more. Doing this doesn’t have to be something massive. It is achieved through simple everyday acts: smiling at a stranger, doing a good deed and thinking through the consequences of ones’ actions.”

JustaMamma #LoveMoreZA campaignJustaMamma #LoveMoreZA campaignJustaMamma #LoveMoreZA campaign

Stay true…
Live hopefully…
Be grateful…
Radiate positivity…
Spread kindness…

…and love one another.

Big change can start with small acts of love.

And as fate would have it…

Similarly, Chantelle has created a capsule collection consisting of 4 new characters, representative of La Fédé’s 4th year in business. Inspired by Just Jinger song; “What he means“.

“As I mother I’ve been saddened by how society has accepted dislike and bad behaviour towards one another. We’re bombarded daily with posts of bullies and children behaving terribly towards each other. And instead of seeing kindness and love for one another we see how socially acceptable it is to just be self-centered and rude to our fellow human beings. We can all unite as one when we know our worth and know each others’. Instead of only teaching our children that “M is for Monkey” or we can also teach them that “M is Mindful”, changing the way they look at others, act towards others and ultimately, contribute to a kinder future for all.

Piggie, Panda Girl, Froggie and Lion are meant to impact children’s lives in a positive and meaningful way, while keeping things fun and playful. So I created our newest 4 characters to be a little light in darkness, a little meaningful and a positive contribution to our youngster’s.

JustaMamma #LoveMoreZA campaign

The 6 Values promoted are:

IDENTITY – Knowing who I am and not looking for who I am in the world or in others.
EQUAL – Gender and race equality. Treating others the same as yourself.
FREEDOM – Not bound by your upbringing or our past or what has happened to us, but free to express and be who we where created to be.
WORTHY – To be loved and to love.
MINDFUL – Of others, their needs, their culture, their upbringing. That they may not always think the same as I do.
RESPECT – For others and yourself.

JustaMamma #LoveMoreZA campaignJustaMamma #LoveMoreZA campaignJustaMamma #LoveMoreZA campaignJustaMamma #LoveMoreZA campaign

Little eyes are always looking…

I am a mom! The one that sets the tone and example at home. Together with Mr. Perfect, we are raising 3 girls. 3 girls we strive to teach not just right from wrong but also good. Because life is not black and white and we are not here to judge but rather love. It is through this love that we ultimately change our circumstances, our lives and our world. Being a Christian, Christ teaches us and shows us how “living” this 1 command can transform EVERY last thing.

“My Command is this: Love each other as I have loved you.” – John 15:12

It is however a truth that transcends faith and religion.  A universal way of life that can only lead to a better future. One we can help shape, even if we are only the fire starters.

JustaMamma #LoveMoreZA campaignJustaMamma #LoveMoreZA campaign

Thank you!

I am forever grateful to all the other bloggers (Mascara & Mimosas, Little Interiors, Demi Lucas, Compassion Kid) and local makers (Mia Mae) that took part in this photoshoot and the 1st leap with us in starting the conversation but now it’s onto YOU, the person reading this, the parents raising the future. Please join us and let’s all #lovemoreZA

JustaMamma #LoveMoreZA campaignJustaMamma #LoveMoreZA campaignJustaMamma #LoveMoreZA campaignustaMamma #LoveMoreZA

Now lets share some love…

We are giving away one Mayalief Love One Another tee as well as a La Fédé Values character. You’ll be one of the 1st to own a Piggie, Panda Girl, Froggie or Lion, seeing as they are only launching at Kamers Makers in Autumn. And you get to choose whichever one you like!

How to win:

  1. Please leave a comment below telling us which tee-shirt design and value you would like to win. Remember to also include your character choice (Piggie, Panda Girl, Froggie and Lion).
  2. You can also enter via Instagram by making sure you follow @justamamma, @mayalief_mooigoed and @lafede_designs AND / OR
  3. Facebook by liking @justamammablog, @mayaliefmooigoed and @lafededesigns
  4. Bonus entry: SIGN UP to our newsletter, (see the little subscription box below) –  No spam, just me keeping in touch and letting you know what’s new. If you have already subscribed, you’ve already have your bonus entry!

4 ways of entering means you’ll have 4 chances of winning!

Feel free to SHARE this post and help spread the word. Together we can get South Africa to LOVE MORE! #lovemoreZA

JustaMamma #LoveMoreZA campaign


  1. Only entries via Instagram, Facebook and comments left below will be considered.
  2. Instagram and Facebook is in no way responsible or associated with this giveaway.
  3. Competition only open to South African residents residing in South Africa.
  4. Winner must be 18+ years old.
  5. Competition closes on the 9th of April 2018.
  6.  The winner will be picked at random and announced on the 11th of April 2018. 
  7. This prize is not exchangeable or refundable.
  8. PLEASE enter valid email and contact info. If we can not get hold of you within 48 hours a new winner will be chosen.
  9. The greatest care will be taken when mailing your prize but Just a Mamma, Mayalief and La Fédé do not accept any responsibility for lost, stolen or damaged goods.

PHOTO CREDIT | Anje-Ilana Nel Madison and West.

ustaMamma #LoveMoreZA campaign

Special thanks to: Surina from Mia Mae for the beautiful hair accessories she created for the girls, Anje for lovingly capturing these beautiful images (8 mamas and 11 kids, ain’t no easy task). Also, Trashers Skateboard Park for a great location.

JustaMamma #LoveMoreZA campaign

approved banner eots rect a


  1. sade

    I love this campaign and think its so so important!

    I would love to win:

    Spread kindness…and love one another.
    WORTHY – To be loved and to love. – Lion

  2. Michelle graham

    What a brilliant campaign!!! Radiate positivity and the froggy, – worthy

  3. Michaela

    Love it! This is an awesome campaign. Well done to all involved.
    Would love for my little girl to own “Spread kindness” along with a Panda girl with the value “Worthy” ?

  4. Simone Laubscher

    Radiate positivity, Panda Girl.
    So beautiful and Inspiring. Thank you

  5. Marilize Nelson

    This is a truly a beautiful and inspiring movement!! And needs to be shouted from the rooftops for all to hear and embrace.

    Live Hopefully is our favourite slogan if we HAVE to pick just one, and M is Mindful is a value we treasure in our home..extra bonus that our little girl’s name also starts with a M ??


  6. Johannè


  7. Elisabeth Meyer

    This is absolutely beautiful and what an inspiring campaign!! I love the SPREAD KINDNESS tee and the E for the panda for being equal❤

  8. Leandra Krige

    Amazing campaign. If i won i would love the lion with R is for respect. i feel respect is a principle forgotton in the past. Im trying to teach my little one the principles and make sure he is a true Gentalman. For the t shirt i Would love the “love one another” as it goes hand in hand with respect. ?

  9. Celeste

    Love julle movement!!!!!!

    Spread Kindness- want die wereld kort dit so!
    Panda Girl- super cute!
    Worthy- vir my seun om te weet hy is worthy!

  10. Celeste

    Love julle movement!!!!!! Dis so motiverend!

    Spread Kindness- want die wereld kort dit so!
    Panda Girl- super cute!
    Worthy- vir my seun om te weet hy is worthy!

  11. Thildi du Toit

    Lovely and inspiring tees! I am all about the kindness and mindful approach. Love yourself and be kind to and mindful of others – people, animals, nature. This is a great way to teach our kids. And the lion is just too cute! ❤❤❤

  12. Nicki

    Radiate positivity
    Mindful, Panda girl
    Amazing life lessons and character trails we all hope our children will have

  13. Wendy

    This is beautiful!
    ‘Spread the kindness’ is my favourite slogan.
    I really like the piggy. Identity would be the value I would choose.

  14. Heather

    Wow this is amazing! Such a good idea.

  15. Gabi

    This makes me smile… this is just how I want our little Lilli to grow up. Radiate positivity… Little miss Piggie – M is for Mindful ♡

  16. Kerry

    Amazing amazing amazing campaign! Love the Spread kindness and froggie ?? Mindful!

  17. Deruschka Govender

    Such an amazing campaign teaching our kids,our future real life lessons and important values in which to live by??
    RESPECT and the Lion
    Spread KINDNESS and LOVE one another

  18. Sofiah

    Respect, worthy and mindful. The Lion would be great.

  19. Alex

    Radiate positivity
    Respect – Lion
    What a positive and inspiring campaign! Thank you for making this happen, getting the message out and good vibes flowing ?

  20. Sofiah

    The radiate positively design 🙂

  21. Sofiah

    Respect and the lion

  22. Simone V

    Yes to every single word! Yes to kindness. Yes to love. Yes to changing the way the next generation thinks and treats one another!
    My fav t-shirt design is the Radiate Positivity one. And that cute Panda Girl steals the show for me ❤️

  23. Taneale McFarlane

    I love this initiative…well done Mammas!
    T-shirt design Spread Kindness, Lion character and Identity ❤️

  24. Nické

    Stay true t-shirt
    Respect value and the beautiful lion!

    It is amazing what difference you can make if everyone contributes their little part! Well done mamas and makers!!!

  25. Tiyana

    I would love…. Radiate positivity t-shirt… for my son and VALUE: RESPECT – For others and yourself.

  26. Shareefah


  27. Liezl Veiga

    What a lovely campaign.
    Stay True tee and a brave Freedom Lion xoxo

  28. Lize Lategan

    As a teacher who witness bullying on a far to frequent basis, I appreciate your movement more than I can say! I have made it my goal to raise my little daughter to always be aware of people’s circumstances and to always show compassion. I would love for her to wear the ‘spread kindness’ t-shirt and to have a little lion reminding her every day to be Mindful.
    Awesome you guys! So trots op julle, ons het meer mense soos julle nodig ❤

  29. Tania Brewis

    My fav t-shirt design is the Radiate Positivity one. Cute Panda Girl!

  30. Carri

    I love this campaign !! Well done to all the mamas !
    I would love my little boy to wear the “stay true” T-shirt ! And then the Panda with the “mindful” value ❤️❤️❤️

  31. Dorianne

    Wowers weer n keer
    Dink dis n amazing ding wat julle doen
    Ek sal graag die Panda girl wil he vir Annebelle met worty op
    En dan spread the love
    Hou aan wat julle doen Mammas

  32. Ayesha

    Spread the kindness, a little lion, mindful

  33. Karen

    Spread kindness
    What a wonderful campaign! Proudly South African and so glad that there are mommies out there focusing on the things that really matter in the end. Thank you! #lovemoreZA

  34. Thebugthebird

    Spread kindness T-shirt and the piggie. This campaign is such an awesome initiative.

  35. Nicole Wasserfall

    Be grateful… and love one another

    Worthy- piggie

  36. Bernadette

    Be grateful
    Such an amazing campaign!! ?

  37. Natasha

    Love love love this campaign! Be grateful tee and worthy in the piggy!!!

  38. Gwyneth Fourie

    This is so inspiring, well done ladies!!
    We always teach our boys to Be Grateful and to cherish their own Identity, as well as appreciate those around them!!

  39. Carla

    Radiate positively worthy

  40. Cindy Kotze

    This is such a powerful campaign! Love it so much ?
    Spread kindness

  41. Bernice Potgieter

    Spread kindness t-shirt and Worthy Piggie

  42. Rozana Bettesworth

    Been DYING to get my hands on a #lovemoreZA for my son – ‘spread KINDNESS’ because the world needs so much more of that.
    He would also love a Worthy / Respect Lion x


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