Gone are the days of dressing your little ones in plain white or pastel body vests. Back in 2013, Amy Portman decided to leave corporate world and focus on her family and becoming a mommy. She had however always dreamed about creating her own brand. She decided to marry all her passions together… family, children, fashion and music. It all came together as Lullaby Rock!
Amy is inspired by current adult fashion trends and the idea of bringing those trends to little ones and letting them show off their own uniqueness. Black and white are her absolute favourite colours and she uses them to create a wide range of clothing items and accessories including onesies, rompers, shorts, pants, leggings, bibs, dresses and even tutus.
When making all these rock star designs only the best will do. All rompers, onesies and leggings are made from 100% cotton. Shorts are cotton and hemp. No animals are harmed for the high fashion items as only faux leather blends & faux fur blends are used and Amy always ensures a comfy fit with soft lining.
Amy’s proudest moment was being able to exhibit at Mama Magic in November 2014, just one year into starting the brand; it was a huge achievement and a massive success.
2016 has been the best year yet, with little baby Trey Knox’s arrival and the opening of the 1st Lullaby Rock store in Johannesburg. We know this is just the beginning and we just love sharing the ride with you cool cats!
To get your hands on the coolest baby gear or just to give Lullaby Rock some love follow Amy’s Instagram, like their Facebook pageor visit the website. You can also phone Amy; 0827720466 or drop her an email at email@example.com.